Chaozhou ceramics: meeting people's needs and leading the global market with innovation

Chaozhou's economy has always been export-oriented. Ceramics, as a pillar industry, is also export-oriented. Chaozhou is the world's largest daily-use porcelain production and export base. Every day, thousands of tableware, tea sets, cooking utensils and other daily-use ceramic products are produced here and exported overseas.

In today's globalized world, consumers' demands for daily-use ceramics are becoming more diversified and personalized. Chaozhou's daily-use ceramics have won the favor of the international market with their unique design concepts and production processes. So, what exactly makes Chaozhou's daily-use ceramics so popular? "Chaozhou produces what kind of ceramics people need." In the view of Wu Yukai, chief engineer of Chaozhou Municipal Bureau of Industry and Information Technology, this is one of the industrial advantages of Chaozhou ceramics.

From the perspective of appearance design, Chaozhou daily-use ceramics focus on the combination of details and texture. Whether it is color matching or pattern design, they strive to be novel and unique, in line with modern aesthetic trends. At the same time, the high-temperature firing technology used in the production process makes the porcelain hard, wear-resistant and durable. These characteristics not only meet consumers' needs for beauty and practicality, but also increase the added value of the products.
The Chaozhou ceramic industry began in the Song and Yuan Dynasties, developed in the Ming and Qing Dynasties, and flourished in the contemporary era. After the reform and opening up, Chaozhou City took ceramics as the leading industry and vigorously developed the ceramic economy. With the improvement of living standards, people's requirements for home decorations are getting higher and higher. Chaozhou daily-use ceramics just meet this demand, and have attracted the attention of many consumers with their unique style and exquisite craftsmanship.

After more than 40 years of rapid development, Chaozhou's ceramic industry has formed a relatively complete industrial chain and has become one of the important pillar industries and economic sources of the local area. In 2021, Chaozhou's ceramic industry above designated size achieved an added value of 7.458 billion yuan, accounting for 30% of the city's industrial added value above designated size. At present, Chaozhou's daily ceramic production and export volume account for 90% of Guangdong Province and 40% of the country respectively. It has more than 6,000 ceramic production enterprises of various types and more than 250,000 employees.

In addition, user psychology is also an important factor affecting the hot sales of Chaozhou daily-use ceramics. When purchasing daily-use ceramics, consumers often consider factors such as the practicality, aesthetics and price of the product. Chaozhou daily-use ceramics just meet these requirements, so they are welcomed by consumers. "Chaozhou's ceramic industry is large in scale, with a complete industrial chain, strong innovation and high brand awareness." Dong Bo, vice chairman of the China Ceramic Industry Association, said in an interview that these characteristics enable Chaozhou to quickly adjust its product structure according to changes in market demand, thereby maintaining its market competitive advantage. Chaozhou is the capital of Chinese arts and crafts and the cradle of Chinese arts and crafts masters. It has a large team of arts and crafts talents, including 45 national masters, 126 provincial masters, and more than 500 municipal masters.

Compared with the ceramic industry in other regions, what innovations and advantages does Chaozhou daily-use ceramics have? First, in terms of materials, Chaozhou daily-use ceramics use high-quality raw materials and advanced production processes to ensure product quality and performance. Secondly, in terms of design concepts, Chaozhou daily-use ceramics focus on combining traditional culture with modern elements to form a unique artistic style. In addition, in terms of marketing, Chaozhou daily-use ceramics companies actively expand the international market, showcase their products and technical strengths by participating in international exhibitions, and enhance brand influence.

"Our goal is to build Chaozhou into a global ceramic industry highland. We will further enhance the core competitiveness of Chaozhou's ceramic industry by increasing investment in scientific and technological innovation, optimizing the industrial structure, and promoting green development," said Wu Yukai.
It is predicted that in the next five years, with the continuous expansion of domestic and foreign markets and the deepening of consumption upgrading trends, Chaozhou's ceramic industry will usher in broader development space and more development opportunities.

Chaozhou daily-use ceramics have won the recognition and love of the international market with its unique design concept, exquisite production technology and diversified products that meet the needs of consumers. In the future development, Chaozhou daily-use ceramics will continue to uphold the concept of "Chaozhou produces what the people need", constantly innovate and improve products, and provide more high-quality choices for global consumers.